Privacy policy

Last updated: November 10, 2026

1. Who we are

This Privacy Policy explains how Velluno Milano ("Velluno Milano", "we", "us" or "our") collects, uses, shares and protects personal information when you visit our website, create an account, place an order, contact us or otherwise interact with us (together, the "Services").

For the purposes of applicable data protection laws, Velluno Milano is the controller of the personal information described in this policy.

Contact: contact@vellunomilano.com

We serve customers in many countries. Data protection rights and obligations differ from country to country, so some sections below apply only to residents of certain regions.

2. Personal information we collect

Depending on how you use the Services, we may collect:

• Contact details: name, email address, phone number, billing and shipping addresses.
• Order and transaction information: products viewed, added to cart, purchased, returned or exchanged; order history; order amounts; delivery details.
• Payment information: payment method and transaction confirmation. Payment card details are processed by our third-party payment providers.
• Account information: if you create an account, your login details and preferences.
• Communications: messages, enquiries, reviews or feedback you send us.
• Marketing preferences: your subscription and consent choices for email or SMS.
• Device and usage information: IP address, browser type, device identifiers, approximate location derived from your IP address, pages visited, and how you interact with the Services, collected through cookies and similar technologies (see Section 7).

We do not intentionally collect sensitive personal information (such as health data, biometric data or government ID numbers). Please do not send it to us.

3. How we collect personal information

• Directly from you, when you browse, place an order, create an account, subscribe to communications or contact us.
• Automatically, through cookies, pixels and similar technologies when you use the Services.
• From service providers who process information on our behalf, such as our e-commerce platform, payment and shipping providers.
• From third parties, such as advertising and social media platforms, where permitted by law.

4. How we use personal information

We use personal information to:

1. Process and deliver orders, including payment, shipping, delivery updates, returns, exchanges and refunds.
2. Provide customer support and respond to your enquiries.
3. Operate and manage your account, if you have one.
4. Send marketing communications, where you have agreed or where the law otherwise allows. You can opt out at any time.
5. Show advertising, including personalised ads on other websites and platforms, where permitted by law and, where required, with your consent.
6. Analyse and improve the Services, our products and the shopping experience.
7. Prevent fraud and protect security, including verifying transactions and protecting our customers and business.
8. Comply with legal obligations, such as tax, accounting and consumer protection requirements, and to establish, exercise or defend legal claims.

5. Legal bases for processing

Where the law requires a legal basis (for example, in the European Economic Area and the United Kingdom), we rely on:

• Performance of a contract: to process your order and provide the Services you request.
• Legal obligation: to keep records required by tax, accounting and other laws.
• Legitimate interests: to prevent fraud, secure the Services, improve our products and, where allowed, carry out direct marketing to existing customers. We balance these interests against your rights.
• Consent: for non-essential cookies, personalised advertising and certain marketing communications. You may withdraw consent at any time without affecting processing carried out before withdrawal.

6. How we share personal information

We do not sell your personal information for money. We share personal information only with:

• Our e-commerce platform provider, which hosts our store and processes data on our behalf.
• Payment processors, to process payments and prevent fraud.
• Shipping, logistics and fulfilment partners, to prepare and deliver your order.
• Email and messaging providers, to send communications you have agreed to receive.
• Analytics and advertising partners, to measure performance and show relevant ads, subject to your choices.
• Other service providers, such as customer support, review and order-tracking tools.
• Professional advisers and authorities, such as lawyers, accountants, auditors, courts, regulators or law enforcement, where required by law or to protect our rights.
• Parties to a business transaction, in connection with a merger, acquisition, sale of assets or similar transaction.

Our service providers may use personal information only to provide services to us, unless they act as independent controllers under their own privacy policies (for example, some payment and advertising platforms). A list of our current service providers is available on request at contact@vellunomilano.com.

7. Cookies and similar technologies

We use cookies, pixels and similar technologies to make the Services work (for example, keeping items in your cart), remember your preferences, understand how visitors use the Services, and show and measure advertising.

Where required by law, we ask for your consent before using non-essential cookies. You can manage your choices through the cookie settings on our website, where available, and through your browser settings. Blocking some cookies may affect how the Services work.

8. International transfers

We are based in the United States and serve customers worldwide. Your personal information may be transferred to, stored in and processed in the United States and other countries where we or our service providers operate. These countries' data protection laws may differ from those in your country.

Where required, we rely on appropriate safeguards for these transfers, such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or other mechanisms recognised by applicable law.

9. How long we keep personal information

We keep personal information only for as long as necessary for the purposes described in this policy. To decide how long, we consider how long we need it to fulfil your order, provide support and handle returns or claims; legal, tax and accounting requirements to keep records; whether you have an account or remain subscribed to our communications; and the need to resolve disputes and enforce our agreements.

For example, we keep order and transaction records for as long as required by tax and accounting laws, and marketing data until you unsubscribe or withdraw consent. When personal information is no longer needed, we delete or anonymise it.

10. How we protect personal information

We use reasonable technical and organisational measures to protect personal information, such as encrypted connections (HTTPS) and access restrictions. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your rights

Depending on where you live, you may have some or all of the following rights:

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: ask us to delete your personal information.
• Restriction or objection: ask us to limit or stop certain processing, including for direct marketing.
• Portability: receive your information in a structured, commonly used format, or have it transferred to another organisation.
• Withdraw consent: where processing is based on consent.
• Opt out of targeted advertising, sale or sharing, where these terms apply under local law.

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on you. These rights are not absolute and may be limited by law.

How to exercise your rights: email contact@vellunomilano.com. We may need to verify your identity before acting on your request. You may use an authorised agent where the law allows, and we may ask for proof of authorisation. We will respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

Marketing: you can unsubscribe at any time through the link in our emails, by following the opt-out instructions in our text messages, or by contacting us.

Additional information for certain regions

• EEA and UK residents: you have the right to lodge a complaint with your local data protection supervisory authority.
• United States residents: depending on your state, you may have additional rights under state privacy laws, including the right to opt out of the "sale" or "sharing" of personal information or its use for targeted advertising. To exercise these rights, contact us at contact@vellunomilano.com. Where required by law, we honour recognised opt-out preference signals such as Global Privacy Control.
• Brazil residents: you may exercise the rights provided under the Lei Geral de Proteção de Dados (LGPD), including confirmation of processing, access, correction, anonymisation, portability, deletion and information about sharing, and you may file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD).
• Other countries: you may have rights under your local laws. Contact us and we will respond in accordance with the law that applies to you.

12. Children

The Services are not directed at children. We do not knowingly collect personal information from anyone under 16 years of age, or under the age of majority where that is higher in their country. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Third-party links and platforms

The Services may link to third-party websites, social networks or payment pages. We are not responsible for their privacy practices. Please review their privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date. Where the law requires, we will notify you of material changes.

15. Contact us

For questions about this Privacy Policy or our privacy practices, contact:

Velluno Milano
Email: contact@vellunomilano.com